How does it work?

When you create your account, you get a public profile page and a url with your name (e.g. plantchief.com/carmy) with all your recipes that you can easily share with your audience.

What is shown in my profile?

The amount of recipes you have, your Plantchief followers, recipe popularity, your recipes themselves, and a bio where you can include anything you'd like, including promotional links.

Can I customise my profile?

You can use the bio to include whatever information you want, let us know for any other customisations you'd like to make and we'll try to help.

Can I advertise my own affiliate links in my profile?

Yes! You may do this on your bio, and we're working on adding more direct support to have links in your profile and your recipes, e.g. links to buy your cookbook or join your cooking courses.

How do I import recipes from Instagram?

In the "Chef admin: create recipe" tab, select "import from Instagram", and in the username field simply type your Instagram username and press "Import", in the next few minutes the platform automatically checks all your instagram posts, extracts the ingredients and instructions, and generates a recipe on Plantchief, which you then can manually edit if needed.

Does it import recipes from the video itself on each Instagram post?

Not yet. The recipe ingredients and instructions need to be written in the post's caption.

Can it automatically create a recipe every time I post on Instagram?

Not yet, we're working on this!

How do I import recipes from my website?

In the "Chef admin: create recipe" tab, select "import from website", and paste all the URLs for the web pages of the recipes you want to import, it will then take a few minutes to create a Plantchief recipe for each URL, and you'll be able to manually edit them afterwards.

What if I don't have a website or Instagram page?

You can also import recipes one by one, by pasting the ingredients and recipes with the "import from plaintext" option. Otherwise you can always create a recipe manually in our form

Can I delist a recipe?

Yes, you have full control over what recipes are publicly accessible. To unlist a recipe, you click "Edit", select "draft" instead of "published", and Save.

How can I make money?

We place an ad at the bottom of every recipe, 90% of the ad revenue from each recipe goes to the chef.

Where do the ads come from?

We make direct deals with companies selling vegan |products and we prioritise these, otherwise we fill the ad space from Google ads.

Why show ads?

Compared to paywalling recipes, showing one ad at the bottom of the page is a good balance between generating revenue for the chefs, providing a good recipe experience, and maximising the reach of plant based recipes.

How much money can I make?

This is hard to estimate as the direct advertisement deals vary and we still don't have any data, but you can expect at least around $5 for every 1,000 impressions from Google ads

How often do I get paid?

Monthly, with the option to get paid immediately for a small fee.

How exactly do I get paid?

Via bank transfer. When you first join, in the "Chef admin: Payments" tab, you have a button to |onboard to Stripe, which collects your bank account details so we can starting paying you.

What's Stripe?

Stripe is a payment processor service to help us manage all the payments to different chefs, we use Stripe because they're able to store your financial information according to privacy and safety regulations. They're an established and reliable company, and many websites you know use Stripe behind the scenes to handle checkout and payments.

How are the earnings calculated?

At the end of each month we collect the ad revenue from the advertisers, and it's automatically allocated towards the chefs based on the recipe page impressions, we then send the payouts via Stripe.

How does Plantchief grow my audience?

Plantchief grows your audience in two ways: increasing your SEO presence and exposing you to the Plantchief user base. Plantchief has a powerful search function with many categories and filters, by having your recipes on the platform you gain immediate access to our users who regularly use Plantchief to search for new vegan recipes.

How does it help SEO?

Every recipe on Plantchief is published using the conventionally agreed data schema for recipes by every major search engine (Google, Bing, etc), maximising the visibility of your recipes against other recipes online, we also further boost your visibility using our proprietary mechanism that determines additional high-ranking tagging.

What does this mean?

The only purpose of Plantchief is to make it easier for people to use your recipes, and for you to earn money from it, so you can have the ability to dedicate more time to making more amazing recipes. Therefore the direction of the platform is mainly determined by the chefs.

How do I contribute?

After creating your account, you will receive an email with an invite to our community platform.

What is the format of discussion?

In the community platform, you are encouraged to create new posts and to participate in existing in the comments of existing posts. There is also a voting system for the chefs to vote on ideas that have been raised, and the results determine what we build and prioritise next.

What is your goal?

Our goal is ultimately to reduce the death toll of farm animals and help their living conditions, we believe we can help by making plant based cooking more accessible.

How are you achieving that?

Plant-based food is misunderstood and misrepresented in many ways: nutritionally incomplete, not tasty, expensive, boring and bland, etc, which actively keeps people sticking to the non-vegan foods they're used to. Our goal is to help making it conventionally understood that plant-based food can be delicious, easy, and accessible.

What happens in the Plantchief community?

In the community platform you can have discussions about the platform with other members, raise issues, vote on features, and DM other chefs.